【Made-to-order Matching With Your Ideal Business Partner】
Our brand of business matching is not done by setting up a number of near-meaningless networking events. Instead, we set up one-on-one meetings with each company, and only if we can see clear merits for both sides.
That`s the essence of our made-to-order business matching.
Our business matching leads to explosive results. It`s a Win Win Win situation for everyone involved.
＊Because we only make meaningful, made-to-order introductions, if we don`t think your services/circumstances are a good match with any companies in our network, we may decline your request.
【Setting Up A Booth At Exhibitions/Trade Shows】
Because we work with a wide variety of companies, and help promote a lotof different events and trade shows, we get unique insights on upcoming events much faster than the general public. As a result of this, we are perfectly positioned to suggest different expos, trade shows and other events to our clients.
By first grasping the contents and purpose of the event, and the target customers of our clients, we are able to coordinate and optimize the exhibition experience for everyone involved.
By mixing WEB x PHYSICAL, we don`t just offer support on the day of the event, we can also help with the post-event promotion.
- By releasing real-time social media updates and ads, we spread the word as far as possible.
- After the event, we post a report to social media, and use the contents for future promotions.
- Because the traffic to your site will increase as a result of the event, we can also help optimize your website, or even develop a new page/banners from scratch.
It`s not our style to just do one event and clap our hands like “that`s it”.
Inbound & Outbound
At the Inbound/Outbound team here at Goto Brand, help Japanese Businesses with international customer acquisition, and international companies with Japanese customer acquisition.
We use our digital marketing expertise, our knowledge of the Japanese market, connections and language abilities to help bridge the gap between Japan and the world.
Here at Goto Brand, we have a specialized inbound team centered around our foreign and globalized Japanese staff members. Through close co-operation with our experienced creative and marketing teams, we create and manage marketing campaigns that bridge the gap between Japan and the world.
- “We target inbound consumers but we`ve been unable to create campaigns that matches their mentality.”
- “We want to ride the wave and promote ourselves internationally in this global age.”
- “We want a multilingual website that appeals to foreign consumers.”
We help clients solve the above, or other, inbound related problems.
“Tokyo Focus Groups”
We Manage “Tokyo Focus Groups”, a Focus Group and Product Testing Platform for Expats and Inbound Consumers
We gather fitting focus group members and collect, analyze and report the data necessary for a successful inbound campaign.
But we don’t stop there. Based on that data, we can also help strategize future marketing campaigns or product development.
As a One-Stop-Agency, we do a lot more than just inbound focus groups and market research. We also manage SEM, display ad and affiliate campaigns that target inbound consumers. Plus, we create multilingual websites, landing pages and banners that appeal to foreign audiences.
We assist a range of international companies with their marketing campaigns, branding and customer acquisition in the Japanese market.
We offer different services for companies at different stages in their expansion into Japan.
From helping clueless companies whose employees have never put a foot in Japan, much less established a Japanese store or office, to international companies that are already established but not seeing the results they want.
Market Testing (Demand/Product Validation Service)
Want to validate that there is a demand for your service/products in the Japanese market with minimal risk?
We have 15 years combined experience marketing to, and dealing with Japanese consumers in a variety of industries.
We know how to strategize everything from branding promotions, SEM, or social media campaigns, to limited time campaigns for tour companies/fashion brands. We only use channels that generate fast/concrete results, like online promotions through SEM, DN, social media campaigns or even event marketing.
Sell Services On Site In Your Country? (Tours, Hotels, Transportation, etc.)
We already work with tour companies helping them communicate correctly to the Japanese market, and find Japanese people willing to pay to go abroad.
Sell physical products? Worried about shipping?
If you sell something physical, we will do a pre-order-only campaign to confirm that there is demand for your product, before you only ship enough and we fulfill your orders after passing an agreed-upon threshold.
- No hassle. You don`t need to negotiate with shipping companies, distributors, tour companies or individual stores.
- Very low risk. You don`t need to rent a building, hire staff, and set up a store/office before even knowing if it`s viable for your business to expand into Japan.
- Low cost. Since we`re avoiding traditional media (notoriously expensive in Japan because of gate-keeping Japanese giants) we`re able to keep marketing costs way down.
- Fast-moving campaigns/results/feedback. Because of our experience with the Japanese market, local connections, and our focus on digital marketing, you get useful feedback on a daily basis.
- Concrete analytics, and ongoing campaign optimization – We use state of the art analytical tools to identify where our clients get the best value for their money. Then we stop/scale down anything that doesn`t perform well.
- Nothing gets lost in translation. – You only correspond with our bilingual consultants/planners, who are directly in charge of your account. Here at Goto brand, we don`t go with the “bilingual” assistant trying to communicate between multiple parties approach.
We help you get established in the 3rd biggest economy in the world, without the hassle, without the risk.
- Japanese Translation of Website
- Creation of Landing Pages, Banners in Japanese (made from scratch with the Japanese consumer in mind.)
- Implementation of CDN (Content Delivery Network) for pages to load faster abroad.
- Creation of Marketing, Business Strategy From Scratch
- Online Marketing Campaign
- (If Suitable) Arranging Events For Branding/Pr Purposes
Not only does our inbound/outbound team help a variety of international and Japanese companies, our main team has been helping Japanese companies with customer acquisition for more than 15 years.
If you`re interested in expanding to the Japanese market, don`t hesitate to contact us for a free consultation.
(If you`re already expanding into Japan, but not seeing results, you might be interested in our other services below.)
One-Stop Digital Marketing Services for Japanese Market
Tired of outsourcing translation, campaign management, design/development all to different companies?
We offer a one-stop Japanese digital marketing service that helps our clients reap the fruits of the Japanese market, without the headaches, cultural barriers, and lost in translation moments you experience with most Japanese agencies.
Why go with us?
- Everything In One Place.
- Team Filled with Japanese Marketing Experts On-Site In Japan
- 15 Years Experience in the Japanese Market
- Trusted by Major National and International Companies With Their Campaigns
- Communicate With Bilingual Consultants/Planners (No Extra Link)
And there`s a lot more that we can`t fit into a bullet-list.
If you want to work with an expert in the field who has been there, done that, on-site in Japan for the last 15 years, get in touch and arrange a free consultation with us.
Some things we do for our clients:
- Japanese Website Translation
- Japanese Banners and Landing Pages that get Japanese visitors and convert them into Japanese customers
- Japanese SEM/DN Campaign Management
- Japanese Social Media/Content marketing
- Unique Insights On The Japanese Consumer
- Ongoing Tracking, Analytics and Optimization
- Sales Funnel, Business Model Consultation
Goto Brand has helped Japanese businesses succeed in the Japanese market for more than 15 years, and now we want to help international companies do the same.
Let`s start from a free consultation about your Japanese marketing efforts.
Affluent Consumer/Luxury Marketing
Here at Goto Brand, we have been responsible for numerous campaigns and promotions targeting people with salaries of 10 million yen and up.
Beyond utilizing our general marketing strengths, we have been putting a lot of focus on luxury marketing in recent years.
Sample of Luxury Markets We Have Targeted in the Past
- Luxury Real Estate
- Luxury Apartments
- High Class Renovation
- Luxury Apartment Rentals
- Real Estate Utilization
- Property Management
- Luxury Furniture
- Real Estate Investment
- Apartment Rental Management
“We offer services that target affluent consumers, but haven`t been able to reach our ideal users. So we end up with poor rates of customer acquisition, and bad return on investment for our advertising dollars."
If you`ve ever caught yourself thinking something along those lines, a tailor-made marketing strategy is probably in order.
If you choose Goto Brand for your luxury marketing, we will propose strategies and improvements, big and small, from every angle you can imagine.
At Goto Brand we specialize in helping companies with stagnating sales, new companies that want to grow, and companies that are considering challenging new marketplaces. We offer not just a detailed plan of attack to achieve your goals, but also all the creative and marketing related services you need to achieve them.
This might sound crazy, but we don`t actually charge anything for our management consulting services.
At Goto Brand we are proud to be a one-stop shop that offers services from every aspect of digital marketing(SEM, SEO, display ads, affiliate, etc), all the way to the creative side.
【Management Consulting】 ＋ 【Marketing】 ＋ 【Creative】
We are a hybrid company that combines all three elements.
Here at Goto Brand we also specialize in working with clients who target child-rearing mothers with their services or products.
We have produced results with Baby Food・Healthy Kid`s Meals・Study Desks for Children and other product promotions targeting this market segment.
We rely on not just online and digital, but also traditional media and events to make sure that our clients` promotions reach their target.
“ Mothers Are In Charge of the Wallet!”
It`s very important to understand the hearts of moms, who tend to have fairly different values from single women, and even fathers. The way to reach them is not through newspapers or traditional media, but through the internet, and most importantly, word of mouth.
If your company sells products or offers services that target moms with young children, please don`t hesitate to call us for a free consultation.
When you`re working with us, we`ll recommend a wide variety of strategies from every conceivable angle, to make sure that you reach your target without a hitch.
While paid search(SEM) remains the biggest weapon in Goto Brand`s arsenal, it`s definitely not our only one. We are familiar with every aspect of digital marketing, and have the following tools at our disposal:
Goto Brand`s Tools of the Trade
Are you currently using another agency to manage your paid search and display ad campaigns, but not seeing the results you want?
The services below may be just what you are looking for:
01 SEM Campaign Management Consulting
The first consulting fee is completely free. / The management fee is only 20% of your SEM budget.
※All contracts are 3 months minimum.／Advertising fees are required to be paid in advance.
02 Second opinion
The first term`s consulting fee is completely free. / The handling fee is only 5% of your SEM budget.
Without cancelling your contract with your current agency, we analyze and evaluate their performance as an unbiased third party.
※All contracts are 3 months minimum.
Recommended for you if..
- You have already hired an agency to manage your campaigns, but you`d like someone to take a look.
- You`re worried whether your current agency is doing things correctly, and want an unbiased third party to evaluate your campaigns.
- Your current agency never makes any strategy adjustments or proposals, and you can`t help but feel there`s something that can be improved.
03 SEM Campaign Improvement Report
Flat fee for each report：100 000 Yen
Consulting as a third party, separate from the agency currently in charge of your campaigns.
※All contracts are 3 months minimum.
Recommended for you if...
- You are currently running your campaigns in-house, but your campaigns have stagnated.
- You are currently managing your campaigns in-house, but don`t want hands-on management, just advice and strategy.
The Flow of SEM Campaign Management
Creative work for the net, or design/development is not always cut from the same cloth. There are big differences between creative projects for branding purposes and creative projects tailor made for specific promotions.
At Goto Brand we like to think of our creative works as the platter that serves the food.
Even if the food is delicious, if the plate and presentation is completely horrible, you won`t be able to enjoy the dish to it`s fullest potential. Things work the same way in the world of digital marketing.
Conversely, if the plate and presentation is magnificent, but the food itself isn`t delicious, you`re left only with disappointment.
Even if you are confident in the reach of your advertising efforts, if your creative advertising materials are bad, you can`t make the most of your advertising dollars.
On the other hand, if your website, landing page and banners are all high quality, but you`ve missed the mark with your campaign, strategy or goals, again you can`t maximize the effect of your budget. With Goto Brand, you get creative services that are grounded in our understanding of the principles of digital marketing, your target market and your goals. When we create a site, we start by, in detail, asking about your goals, your sales funnel, what you want to achieve specifically with different parts of your site, before creating the ideal plan for your website.
Goto Brand`s Creative Services
Regardless of whether it`s a website, EC site or banner, for what purpose, how exactly it will be used by end users depends from client to client. We only suggest designs and creative projects that are suitable for each individual client.
When you order creative services as part of a promotion or campaign managed by us, the creative fee becomes considerably cheaper than a stand-alone creative project.
Owned Media | Content Marketing
Because of the overwhelming amount of information and options available to potential customers these days, convincing them to buy is harder than ever. It`s no longer enough to just get visitors to your site and say; “Hey, my product is good!”.
Furthermore, with the takeover of social media platforms such as Facebook or Twitter, there`s now more paths of communication than ever between company and consumer.
But in many cases, companies are not able to successfully communicate on these platforms, due to the unique limitations of the platform, and the audience itself.
Instead of trying to create a focus on your products, you should purely focus on your users.
Creating content from a user`s point of view, especially that will help new users, will create a transition from first time buyer -> loyal customer.
By not focusing on your corporate site, but instead, planning and creating a truly useful information(authority) site , you can drastically improve the results you are getting from your content marketing efforts.
Interested in owned media/content marketing that makes an impact on your niche, and captures the attention of your target users? Don`t be afraid to reach out for a free consultation.
Also, if the results of your promotions have stagnated, or you face any other marketing-related problems, we`ll be happy to propose innovative strategies and solutions.